Springboks join forces with Coca-Cola in ground-breaking partnership
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The Coca-Cola logo will feature on the shorts of the Springboks, Springbok Women, Blitzboks, and Junior Springbok teams.
SA Rugby and Coca-Cola announced a groundbreaking new four-year partnership on Thursday, reigniting a collaboration that spans more than three decades which will see the world-famous red and white logo appear on the playing shorts of all the national teams in green and gold.
The new partnership includes the reigning world champions, the Springboks, as well as the Springbok Women, Springbok Sevens men and women, as well as the Junior Springbok teams.
As part of the new sponsorship, Coca-Cola branding will feature on all the Springbok teams' playing shorts, kicking off on Friday when the Blitzboks take the field at the HSBC SVNS Perth.
SA RUGBY THRILLED ABOUT NEW SPONSORSHIP DEAL
SA Rugby CEO Rian Oberholzer welcomed the partnership: "We are thrilled to have Coca-Cola return as a partner. Their long-standing commitment to South African rugby has been instrumental in the development of the sport.
"This new chapter will help us achieve sustainable and inclusive growth, providing us with the support needed to nurture talent and engage with fans across the nation. We look forward to the positive outcomes this partnership will bring."
The beverage company’s longstanding history of supporting South African rugby includes the first time the Springboks were crowned world champions in 1995, and the development of the sport through the Coca-Cola Rugby School of Excellence and the Coca-Cola Youth Weeks, amongst other notable initiatives.
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