Mars brilliantly respond to lookalike new Six Nations logo
12/03/2024 01:57 PM
The Six Nations unveiled a brand-new logo for the men's tournament, designed to reflect the “electrifying action” of rugby’s greatest annual showdown—but not everyone is impressed.
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Featuring an orange ball symbol and bold ‘M6N’ lettering, organisers say the rebrand is inspired by “the vital spark of connection” and aims to capture the tournament’s modern evolution.
“The new identity signifies the optimism fans feel when coming together at the end of winter to experience the Six Nations,” explained a spokesperson.
However, social media wasn't quite as optimistic. Fans on X (formerly Twitter) branded the design as "terrible," "shocking," and even "the ugliest thing I've ever seen." Some compared it to the branding of a Mars bar, the Space Jam movie credits, or even an entry in a school art competition.
Still, not all the feedback was negative. A handful of comments applauded the logo’s resemblance to the Women's Six Nations branding, which split from the men's calendar in 2021.
In a playful twist, Mars—the chocolate brand—responded to the comparisons in a statement to The Telegraph: “It's not every day you wake up to find you're the ‘unofficial sponsor’ of the Six Nations,” a Mars spokesperson joked. “We're quite fond of the new look—it's a match made in heaven!”
Six Nations organisers say the redesign is part of their push to "signpost rugby to a younger and more diverse audience," but it's clear the new logo has already sparked a fiery debate.
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