Economic Impact Report | Munster v All Blacks XV
03/28/2025 05:58 AM
Munster Rugby are pleased to present findings of an independent Economic Impact Assessment, undertaken by Repucon Consulting, related to November’s Munster v All Blacks XV fixture.
The unique match was held at Thomond Park in front of a sell-out 26,267 attendance.
The highly anticipated clash saw Munster Rugby face an All Blacks side for the first time since they played the Maori All Blacks in 2016.
The game was presented in association with Pinergy, Munster Rugby's official energy partner.
An online economic impact survey was distributed to ticket holders by Munster Rugby in the immediate aftermath of the game and had a total of 1,509 replies.
Please see the findings of the report below.
- 83.3% of ticket sales were within Munster with Limerick accounting for 30% and Cork 28.7%. Leinster-based supporters accounted for 12.2% while overseas supports accounted for 1.3% of ticket sales;
- The total direct expenditure generated by all attendees was €2.8 million;
- The total direct expenditure generated by visitors to Limerick was €2.2 million;
- The total economic impact of the game was €3.6 million;
- The number of accommodation bed nights generated for Limerick was 2,891;
- 18,376 people attended the match from outside Limerick City and County;
- The average overnight spectator spend per night was €240 and the average spend by day-trippers to the game was €70.
The post Economic Impact Report | Munster v All Blacks XV appeared first on Munster Rugby.
