'Wearable art' with a QR code: British & Irish Lions hype up 2025 tour jersey

11/06/2024 08:53 AM

• Four home nations emblems woven into the fabric
• Fixture confusion unresolved over Melbourne dates

Seldom in the history of sports kit has more breathless hype surrounded the launch of a humble rugby jersey. "A masterpiece" and "a wearable piece of art" were among the gushing tributes paid to the shirt the players will wear on next year's men's British & Irish Lions tour to Australia, which does admittedly look slightly different to its predecessors.

In a "seamless tapestry" the emblems of all four home nations have been woven into the fabric and there is even a tag on the garment which, if scanned, allows supporters to tap into an app containing extra rugby-related digital content.