'Wearable art' with a QR code: British & Irish Lions hype up 2025 tour jersey

https://i.guim.co.uk/img/media/0c8b9dedd48dd1ea1afee9d47a416554f20f5f92/0_193_5403_3243/master/5403.jpg?width=460&quality=85&auto=format&fit=max&s=31de8ef6970de869b8fb16e9fdc45d68

11/06/2024 08:53 AM

Four home nations emblems woven into the fabric
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Seldom in the history of sports kit has more breathless hype surrounded the launch of a humble rugby jersey. "A masterpiece" and "a wearable piece of art" were among the gushing tributes paid to the shirt the players will wear on next year's men's British & Irish Lions tour to Australia, which does admittedly look slightly different to its predecessors.

In a "seamless tapestry" the emblems of all four home nations have been woven into the fabric and there is even a tag on the garment which, if scanned, allows supporters to tap into an app containing extra rugby-related digital content.

'Wearable art' with a QR code: British & Irish Lions hype up 2025 tour jersey

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